Goodway Group earned recognition with two 2020 major industry awards, one from the American Business Awards® and the other from The Drum’s U.S. Digital Advertising Awards, which help elevate our internal marketing initiatives and client partnerships.
At the American Business Awards, which recognizes outstanding performance in the workplace, Goodway won the Gold Stevie® for Best E-Book for our president Jay Friedman’s Prove Your Advertising Works, the CMO’s go-to guide to discussing digital marketing with executive partners and connecting advertising efforts and spend to real, statistically valid results. During the award evaluations, judges called the book “thought-provoking” and remarked that its thoughtful analysis and strong design make it a useful product for clients and a great example of thought leadership.
At The Drum’s U.S. Digital Advertising Awards, which seeks to identify the very best in ad tech and programmatic, Goodway won Most Effective Programmatic Media Partnership for work on the Anytime Fitness new membership campaign. This award helps highlight our advanced expertise in paid search and social, cross-device display and connected TV.
Thank you, The Stevies and The Drum’s U.S. Digital Advertising Awards, for these amazing 2020 major industry awards; we’re still glowing from hearing the news and elated and grateful for the wonderful recognition. To learn what makes us different, what we offer and how we work to drive campaign performance, media efficiency and the most value out of every impression across paid digital media for clients, connect with us.