Passport One™
Now, people-based marketing is transported into the newest era of digital to build the most meaningful connections to influence behavior and drive action.
Understanding the Modern Marketer’s Challenge
Are you searching for an easier way to gain faster consumer insights and understand the intent signals to meet your customers where they are? Are you frustrated by the inability to unlock the full value of your first-party data? Has the uncertainty around targeting and gaps in measurement left you needing more?
Passport One™ is the answer to access the most comprehensive, verifiable consumer data, advanced reporting and actionable insight offered anywhere today.
What is Passport One™?
Passport One™ identifies a marketer’s customers, enhance existing first-party data and create new opportunities for closed-loop measurement. When combined with other components of the tool kit and Goodway’s teams of analysts, data scientists and strategists, brands now have the power to punch well above their weight class positioning themselves ahead of the competition.
Goodway created a customized audience discovery tool, set facilitating access to an expansive identity graph and corresponding attributes. It provides best-in-class data access to:
- 300 million consumer profiles
- 126 million U.S. households
- Coverage of 95% of the U.S. population
- 1,500 individual household-level level attributions
- Linkage to 500 million email addresses utilizing ID solutions
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Passport One™
Discover, Reach and Understand Your Customer Across Their Full, Unique Journey
Discover your audience and get to know them more intimately.
• Data Enrichment
• Identity Resolution
• Identity Management and Verification
Reach them in new ways with certainty across multiple platforms.
• Targeting/Segmentation
• Look-a-Like Modeling
• Personalization
• First-Party Data Enriched Contextual Targeting
Understand or analyze their behaviors and gain customized insights to advance your strategies.
• Advanced Measurement and Analytics
• Predictive Modeling Data Science Consulting
• Cleanroom Data Collaboration
Unlock the Full Value
Passport One™ affords the opportunity to create seamless integrations that are guided by an in-house team of technical support experts.
- Universal/Common ID Integrations
- Contextual Integrations
- Cohort Integrations
- Clean Room Integrations
