Dynamic Creative for National Amusement Park
Leverage the Power of First-Party Data to Deliver Personalized Messaging at Scale.
- Challenge
A national amusement park chain aimed to increase member loyalty by promoting season pass purchases and membership renewals. Our client looked to accomplish this goal by tailoring specific creative messages to existing park member audiences through various media channel activation tactics.
- Strategy
Dynamic creative proved to be the answer. By ingesting our client's first-party data to create life cycle-based audience segments and applying dynamic creative to more precisely target such segments, we generated urgency as consumers moved through the customer journey.
- Success
Using dynamic creative allowed us to simultaneously run over 6,000 creative messages to reach distinct audience segments across multiple locations. Additionally, the dynamic creative template-based setup process increased trafficking efficiency, reducing time to market by five days.
Dynamic creative helped bring our client’s campaign to life and created a more compelling one-to-one connection. Creative personalization elevates a brand’s message to even better resonate, especially when that message evolves with the consumer.
Results
6,000
In-market creative messages
5 Day
Faster time to market
Recognition
